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Herschel
Thompson is a successful entrepreneur with over ten years
of dedicated marketing experience, working on both the agency
and client side to deliver e-business solutions for start-ups
and brand leaders, like IBM, Volvo, M&M/Mars, LaneiBryant
and MasterCard.
He
has held senior consulting positions in the marketing strategy
practices of two of the Top 10 interactive agencies in the
world, and has conceived and managed online programs with
budgets ranging from $1,000 to $10,000,000.
Demonstrating
a holistic command of the communication arts, Herschel has
also crafted breakthrough creative that has driven millions
of consumers to take action.
Herschel
has led and served on several award-winning teams, was named
a “Thought Leader of Email Marketing” and has
been featured in The New York Times.
Herschel
holds a B.A. in psychology from Vassar College. |
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| “The
basics can’t be faked, no matter how high-tech the
delivery. I specialize in interactive, but I create marketing
that works, no matter what medium. To
win and keep your customers’ business, you have
to give them more than intrusive ad messages and mass
email blasts. You have to be useful and relevant to
their needs and lifecycle stage.”
–Herschel
Thompson
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