| |
Email
• Deliverability and ISP
relations
• CAN-SPAM compliance
• Event-triggered dialog streams
• Content, from and subject lines
• Campaign broadcast and hygiene |
|
Site
• Ecommerce,
branded, intranet, extranet
• Launch, relaunch, continuous improvement
• Content ideation and development
• Information architecture and navigation
• Usability and workflow enablement |
| |
Affiliate
• Merchant and affiliate programs
• Vendor/network migrations
• Merchant program launch
• Partner recruitment and development |
|
CRM
• Touchpoint analysis and
optimization
• Customer valuation and segmentation
• Business rules and interaction roadmaps
• Lifecycle and sales funnel dialogs |
| |
Search
• Paid search and keyword
management
• Organic/natural search optimization
• Shopping engine feeds
• Paid inclusion |
|
Creative
• Copywriting
• Graphic design
• Branding and logo design
• Wireframes and layouts |
| |
Research
• Competitive audit and
benchmarking
• Gap and opportunity analysis
• Customer profiling and modeling
• Vendor selection
• Focus groups and interviews |
|
Project
management
• Scope and direct end-to-end
delivery
• Program reporting and testing
• Requirements documentation
• Vendor supervision and negotiation
• Media campaign oversight |
