The Interactive Strategist helps companies conceive and execute digital marketing initiatives that lead to profitable results.   

 • Deliverability and ISP relations
 • CAN-SPAM compliance
 • Event-triggered dialog streams
 • Content, from and subject lines
 • Campaign broadcast and hygiene

 • Ecommerce, branded, intranet, extranet
 • Launch, relaunch, continuous improvement
 • Content ideation and development
 • Information architecture and navigation
 • Usability and workflow enablement
 • Merchant and affiliate programs
 • Vendor/network migrations
 • Merchant program launch
 • Partner recruitment and development

 • Touchpoint analysis and optimization
 • Customer valuation and segmentation
 • Business rules and interaction roadmaps
 • Lifecycle and sales funnel dialogs


 • Paid search and keyword management
 • Organic/natural search optimization
 • Shopping engine feeds
 • Paid inclusion

 • Copywriting
 • Graphic design
 • Branding and logo design
 • Wireframes and layouts

 • Competitive audit and benchmarking
 • Gap and opportunity analysis
 • Customer profiling and modeling
 • Vendor selection
 • Focus groups and interviews

  Project management
 • Scope and direct end-to-end delivery
 • Program reporting and testing
 • Requirements documentation
 • Vendor supervision and negotiation
 • Media campaign oversight
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