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Relationship landscapes and scenarios
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To
relaunch intel.com—a resource with over 300,000 pages—a
comprehensive discovery phase defined Audience Personas, Relationship
Landscapes and Customer Scenarios to depict the goals/steps
in each interaction and reveal opportunities to better provide
for user needs, increase satisfaction and accelerate the sale
cycle.
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Challenge
Intel,
the world’s fifth most valuable brand, needed end-to-end
support for their website redesign, online relationship marketing
and new product launches.
Results
While
working at the #1 interactive agency in the world, the Interactive
Strategist was allocated to Intel on numerous initiatives.
Among many deliverables, he:
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Determined
needs of various audiences across lifecycle landscapes
and interaction scenarios to fuel content creation and
information architecture of global website rebuild. |
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Conceived
strategy and content needs to build and integrate intel.com/unwire,
a destination to promote Centrino and Wi-Fi lifestyle. |
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Developed
relationship marketing programs with high-value audiences. |
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