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With a life span of only a few months, this mini-site and its viral components generated buzz and supported the official product debut via a Super Bowl ad.

Challenge
M&M/Mars wanted to use the internet to generate buzz and promote the launch of Snickers Cruncher, a new brand extension.

Results
The Interactive Strategist provided the strategy and determined content needs for a site with attitude to engage the target demographic. To generate buzz he conceived a themed viral game that showcased the new candy bar and enabled consumers to vote on the ending of a Super Bowl TV commercial.

Beyond this new product introduction, the Interactive Strategist also worked on Snickers, M&M’s and Skittles to integrate offline initiatives and leverage/translate brand personas to create online strategies, tactics and promotions.